A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […] A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] Camden, New Jersey, native Haason Reddick was a standout during his time as a member of the Temple Football team. Since then, his star has only grown, and he has now helped lead the Philadelphia Eagles to the Super Bowl. According to School of Sport, Tourism and Hospitality Management faculty member Thilo Kunkel, Reddick's strong play is set to drastically impact both his brand and earning potential.Photo by Temple Athletics Feb. 3, 2023 What’s the best way for an athlete to build their brand? Lead a team to the Super Bowl On March 14, 2022, Temple alum and star NFL linebacker Haason Reddick signed a three-year, $45 […]
A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […] A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] Camden, New Jersey, native Haason Reddick was a standout during his time as a member of the Temple Football team. Since then, his star has only grown, and he has now helped lead the Philadelphia Eagles to the Super Bowl. According to School of Sport, Tourism and Hospitality Management faculty member Thilo Kunkel, Reddick's strong play is set to drastically impact both his brand and earning potential.Photo by Temple Athletics Feb. 3, 2023 What’s the best way for an athlete to build their brand? Lead a team to the Super Bowl On March 14, 2022, Temple alum and star NFL linebacker Haason Reddick signed a three-year, $45 […]
