Gary Scales, CLA ’24, explores the sensory history of U.S. gas stations from 1910 to 1999 in his doctoral thesis titled Gasoline Retail and the Making of Neurocapitalism.Photo by Joseph V. Labolito Apr. 3, 2025 Fueling fascination: History alum examines how our senses inform gasoline retail When we drive up to the gas pump at Wawa, our senses are immediately flooded: The large sign in red […]
Gary Scales, CLA ’24, explores the sensory history of U.S. gas stations from 1910 to 1999 in his doctoral thesis titled Gasoline Retail and the Making of Neurocapitalism.Photo by Joseph V. Labolito Apr. 3, 2025 Fueling fascination: History alum examines how our senses inform gasoline retail When we drive up to the gas pump at Wawa, our senses are immediately flooded: The large sign in red […]
