A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […]
A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […]
