A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […] A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] A new study from Crystal Reeck of Temple University's Fox School of Business outlines how a person can reimagine their memories to ultimately change their past feelings of regret.Photo by Joseph V. Labolito Aug. 28, 2024 No regrets: New Temple study shows how to reimagine past feelings of regret When reflecting on one’s life, it is not uncommon to say something along the lines of, “No […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.Photo by Adobe Stock Mar. 18, 2025 Micro-influencers have a major influence on Generation Z It is estimated Dwayne “The Rock” Johnson is paid around $1.7 million whenever he makes a sponsored […] A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] A new study from Crystal Reeck of Temple University's Fox School of Business outlines how a person can reimagine their memories to ultimately change their past feelings of regret.Photo by Joseph V. Labolito Aug. 28, 2024 No regrets: New Temple study shows how to reimagine past feelings of regret When reflecting on one’s life, it is not uncommon to say something along the lines of, “No […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
