Elina Hur, assistant professor of marketing at Temple University's Fox School of Business, found that consumers are more likely to commit to a choice when they feel their search efforts have paid off.Photo by Ryan S. Brandenberg Jun. 10, 2026 Why consumers are more likely to commit to purchases they work to find Temple researcher Elina Hur found that consumers are more likely to commit to their choices when […]
Elina Hur, assistant professor of marketing at Temple University's Fox School of Business, found that consumers are more likely to commit to a choice when they feel their search efforts have paid off.Photo by Ryan S. Brandenberg Jun. 10, 2026 Why consumers are more likely to commit to purchases they work to find Temple researcher Elina Hur found that consumers are more likely to commit to their choices when […]
