A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […] A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. Photo by Ryan S. Brandenberg Jun. 18, 2024 Don’t impinge the binge: Why viewers choose to binge-watch television series Look at some of the most successful and highest-reviewed television shows of the last several […]
