A new study from Jay Sinha, an associate professor in Temple's Fox School of Business, finds that one of the best ways to reach Generation Z is through the use of micro-influencers.

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Steve Balsam and Connie Mao are co-authors of a new study that has found that many nonprofit organizations have navigated rising labor costs because their chief executives took pay cuts.

Photo by Joseph V. Labolito

Benjamin Collier, an associate professor, studied the U.S. Small Business Administration’s disaster recovery loan program.

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A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.

Photo by Ryan S. Brandenberg and Andrew Collette

A new study from Vinod Venkatraman (pictured here), associate professor in marketing and director of the Center for Applied Research in Decision Making, finds that consumers often make plans to binge-watch media content ahead of time, and that shows with more sequential, interconnected episodes are more likely to be binge-watched. 

Photo by Ryan S. Brandenberg

A new study from Temple University faculty members Sunil Wattal, a professor of management information systems and the Schaefer Senior Research Fellow, and Susan Mudambi, professor emeritus of marketing, finds that humorous, exaggerated product reviews can both increase and decrease sales.

Min-Seok Pang, an associate professor and the Milton F. Stauffer Research Fellow at Temple’s Fox School of Business, recently completed a study that found for the last 30 years, airlines increase the supply of flights from the airports in the home district of the chair of the United States House Committee on Transportation and Infrastructure.

Photo by Joseph V. Labolito

Ryan Vogel, left, and Brian Holtz of the Management Department at the Fox School of Business recently authored a study that reveals how an employee’s choice of attire in the workplace affects how they see themselves while also detailing how it affects their productivity.

Photo by Fox School of Business