A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […]
A new study from Joydeep Srivastava of Temple University’s Fox School of Business shows how newer brands are perceived by consumers compared to older, legacy brands. While the older brands are more associated with reliability, newer brands are more associated with innovation.Photo by Ryan S. Brandenberg and Andrew Collette Oct. 16, 2024 New study shows how innovation helps new brands stay ‘on brand’ Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, […]
