Sunil Wattal, left, and Vinod Venkatraman, right, published new research examining which kinds of ads land best with distracted consumers.Photo by Ryan S. Brandenberg Sep. 5, 2025 Distracted viewers can be prime targets for ads, Temple study finds In the age of smart phones, tablets and laptops, distractions are everywhere. As more screens […] A new study from Temple University faculty members Sunil Wattal, a professor of management information systems and the Schaefer Senior Research Fellow, and Susan Mudambi, professor emeritus of marketing, finds that humorous, exaggerated product reviews can both increase and decrease sales. May 22, 2024 Inane influence: How nonserious product reviews affect online sales If you have ever done any online shopping, whether it be through Amazon or another retailer, you […]
Sunil Wattal, left, and Vinod Venkatraman, right, published new research examining which kinds of ads land best with distracted consumers.Photo by Ryan S. Brandenberg Sep. 5, 2025 Distracted viewers can be prime targets for ads, Temple study finds In the age of smart phones, tablets and laptops, distractions are everywhere. As more screens […] A new study from Temple University faculty members Sunil Wattal, a professor of management information systems and the Schaefer Senior Research Fellow, and Susan Mudambi, professor emeritus of marketing, finds that humorous, exaggerated product reviews can both increase and decrease sales. May 22, 2024 Inane influence: How nonserious product reviews affect online sales If you have ever done any online shopping, whether it be through Amazon or another retailer, you […]
